How is Chatfuel used?

Facebook is a powerful tool for online marketing thanks to its almost endless possibilities: a follower page, advertising with Facebook Ads, Instant Articles, and now Facebook Messenger with which you can create your own Chatbot, or robot to interact with your readers. Let’s go ahead that the way we’re going to dig into this is to create a Facebook chatbot with Chatfuel .

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A robot is an algorithm that will interact with your readers as if they were a person, and that will show you, according to your guidelines, relevant information. There are different ways: sending files, updates to your articles, taking surveys, or giving you information according to what your interlocutor is writing.

Also to discover : How to make a chatbot for Messenger

You no longer need to be a developer to create it, and you have different ways: Do it through the Facebook console, through a WordPress plugin or the CMS you use, and using robots already created by third parties. This tutorial is about how to do your chatbot with Chatfuel, a robot created by third parties so that you just set up a few things, and you’re done. It’s not the only one, there are others, but this one is free and has virtually all the features that paid chatbots. That’s why he’s the one chosen to talk about him.

Let’s start with the tutorial.

Understand the key vocabulary: blocks, buttons and bots

Before you start, you should have clear three concepts widely used, not only in this guide, but practically any Facebook chatbot, guide or article on the subject. There are three concepts, which are the following:

  • Bot : it is the robot that interacts and displays the messages
  • Blocks : A bot is made up of blocks. A block is a message, which can be text, an image, a file. A block can be composed of one or more messages.
  • Buttons : These are items that run actions, in this case: sequences, links or connection between blocks

Well, record these three concepts because I’ll talk a lot about them from now on.

Create your first chatbot in Chatfuel

We start now yes. Signing up for Chatfuel is very easy, just click “Get started for free” right in. Authorize access to your profile, and you already have your account, but without any robot or bot created.

The advantage of Chatfuel is that you can use an already preconfigured bot and start using it, or create a blank bot. Here I will create a blank one by clicking “Create blank chatbot”.

It will take you to a new screen, which is the bot you just created.

Understand the screen and menus of your chatbot

The screen is as follows. I added a number to each area to explain what each area consists of.

The areas are:

  1. Work menu, I’ll explain later what does each consist
  2. of Setting up blocks, buttons or bots
  3. Preview changes made to settings
  4. Buttons to connect your bot to a page or try it

What are the Chatfuel menu buttons for

I’ll briefly explain what you’ll find in each section. This is the last explanation of concepts.

  • Build : Here you will build your bot sequence, such as the initial greeting, the answers, and where will your bot go after each response received
  • Set Up Al : Here you will set the messages Chatfuel will use when your interlocutor mentions certain keywords, to create a chat with artificial intelligence
  • Broadcoast : This is the site to configure the delivery of automatic messages, such as updates, announcements, or sequences that run automatically
  • Configure : Here you will see the main options of your bot: facebook pages administrators, time usage, domains allowed by the bot, etc.
  • Grow : Here you can send your bot to Facebook to run on your page, to send messages to whoever comments on your page and other features
  • Analyze : here are the statistics of your bot

Create your first block for your Facebook Chatbot

You know all about Chatfuel, now it’s time to create your content. I recommend that you draw your chatbot sequences by hand, in order to avoid mistakes or forget how a subscriber got to where it came and how to get it out of that jam.

Let’s start with the welcome message, which is mandatory and you already have the sample made for editing only.

The welcome message consists of two blocks: the welcome message, and the automatic reply when your subscriber responds.

We’ll go to the section Build, and we’ll see that the title says “Bot Structure”. Then you’ll see “Build-in Blocks” and then two “Welcome Message” and “Default Reply” buttons.

You just have to edit both messages, remember that one is the welcome one and another is the answer to the first conversation. You have a maximum of 600 characters for both.

You can customize the message with the label {{first name}}. So, it won’t be an impersonal message. You can also customize the genre and other elements that will appear as soon as you start with {{.

Well, let’s say the reply message isn’t such, and you just want to start a sequence to offer a product or take a survey.

Okay, at the end of the message you can see the “Add button” button. The result is this:

You’ll see that it asks you to name the button, and then what action the button should perform. You have three options: Run another block of your bot, open a url or call over the phone.

How to create a sequence

Above I told you that you could connect to a new sequence or block, but we haven’t created it here. To create it you need to go to the “Build” section and click “Add Group”. You’ll see the same thing as in the welcome message, but blank. There you can do your block or sequence from scratch. Remember the name you will give the block, because it is what you will give to the auto-reply message to run when you make the button.

This block can be linked to another block, and so on. You can add texts, images, lists, quick replies and countless items that Chatfuel has.

I’m not talking anymore because the work of creating a sequence is practically from creativity. But I’ll give you an example:

It’s a very simple example: each frame is a block, and you get there with buttons, always asking your subscriber what you want to do, or showing blocks according to the answers. It’s very simple, and the more complex the architecture is but the simpler the questions, the more successful you will be.

Test your chatbot and connect it to your page

Once you have your sequences and messages created, it’s your turn to test them and verify that everything works correctly. Just go to the top right that says “Test this chatbot”. You’ll see it in action, but not being public yet. You’ll see a small screen asking you to connect with your Facebook Messenger account, and then it will show you a chat window any one. Just follow the process and interact.

If everything is going well, just connect the bot to your Facebook page by clicking “Connect to Facebook”. You will then see all the pages you have and next to each one you will see the “Connect” button. Choose the one that will be associated with your bot, and you’re done. Your bot is live.

Set up the rest of

options What has been explained so far is the basics for your chatbot to work properly. There are more options, some of them I have been briefly describing throughout the article and you just have to go to them and configure them. They’re not basic, but they really enrich your bot’s experience when you use all the resources that Chatfuel puts at your disposal.

Create your chatbot! Many say it’s more effective than email marketing, even if it sounds very bold. What is true is that it is an extremely powerful resource for your strategy. Tell us about your experience with Chatfuel or another bot.

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