With many service providers offering different tariffs, it is not always easy to know who to turn to create your company’s website. Having created this site from A to Z, I discovered that in reality, it was not as complicated and as expensive as we wanted to make us believe and that’s why I decided to share with you this step-by-step guide to discover how to create the website of your company yourself:
- Set the goal of your corporate website
- Create your domain name
- Choose a reliable hosting provider
- Opt for a CMS such wordpress
- Set up the 4 main pages
- Publish your site and update it Regularly
- Create a system of
- Promote your website
Also to discover : How to start your business in the UK?
There was a time when we imagined that to create a website, it was absolutely necessary to be an ace of web programming or have a large budget to go through a specialized agency… Even if it can save you time, today, doing it yourself has never been easier:
If you have time to spend and a few euros a month, you can easily create the professional website to launch your business without experience in webdesign with tools such as wordpress or elementor that are easy to take in hand.
Read also : How do I use SAP software?
The codes are changing and for good reason: consumers turn to the internet to type all their queries.
From simple research into local cinema, shopping opening times to products and services available in your sector of activity, your website alone can assume this role and strengthen your brand image.
It is a reference and often the first place of interaction for all stakeholders: from the employee, to potential future customers, to the investor or partner of your company.
In short, if you still hesitate to create your website because of the budget or the time to allocate it, you lose a huge opportunity to grow your business. The good question is how much I lose every day not having a website.
But don’t worry, because this article is an 8-step guide that will give you all the tools you need to create and manage your website yourself while keeping a professional look.
To complete these 8 steps, I recommend using one of these 5 management software project.
- 1. Define the main purpose of its website
- 2. Choose your domain name
- 3. Choose your web hosting
- 4. Choosing a CMS and a professional theme
- 5. Create the 3 main pages
- 6. Set up a payment system if the site is a merchant
- 7. Publish your website and update it regularly
- 8. Promote your website
Plan de l'article
1. Define the main objective of sound
website Creating your own corporate website is an exciting project… but it is essential to take a moment to rest the question of the goal you want to achieve with your online business idea.
In the first place, this one will allow you to present information about your company but it would be a shame to stop only there.
Here are some examples of objectives:
- Develop your reputation
- Generate leads and create contacts
- Relationship (recruitment platform, freelancers…)
- e-commerce products
- Propose your services
This step is very important because it saves you time
Namely, depending on the level of objective set (simple showcase site or e-commerce sign), the creation of your website requires varying skill levels.
If you do not plan to make payments via your website, for example, this will make its setup much simpler.
In addition, in the event that you plan to offer services with the possibility of e-payment, you can use external services that take care of them allowing you to receive your payments.
This important point will be dealt with in more detail in the rest of this guide to creating a website yourself.
2. Choose your domain name
As part of your business creation project, you’ll be happy to take the time to verify that your business name was available online.
The domain name is actually the URL: www.domainname.com. It is used to identify and access your website and it is necessary to purchase one for your business. They usually cost around 15€ while some are selling on the market at gold prices.
This is the main element of your web address and that you share with your audience. Also, it reflects your brand image and be easily memorizable.
The characteristics of a domain name seen by professionals are as follows:
- Short: to be memorable. 2-3 syllables
- Devoid of abbreviations, acronyms and numbers as possible.
- Include your company name
- Easy to type.
- Optional: Include a keyword about your activity.
- Unique that cannot be confused with another
The authenticity of a domain name used primarily to assure you of your copyrights, this can protect you from possible attempts to copy.
This is especially this who arrived at SnapChat who had to change its company name at the last moment because of an unfortunate similarity to a domain name owned by a foreign company.
NB: Keep in mind that your domain name will also be used to create your professional email address…
There is nothing worse than using a gmail, yahoo or other free email address when communicating on behalf of your company.
You can purchase your email address at the same time if you don’t want to use G-suite for your business.
At the same time, you will also be prompted, in your website creation process, to decide on its top-level domain also called TLD. In simpler terms, this is the suffix that will characterize your URL with
That said, TLDs may have experienced increasingly eccentric drifts, the “.com” remains a must guarantee of professionalism and the best choice to optimize its SEO on search engines.
Now that you’ve made your choice on a domain name that looks like you, you’ll need to check its authenticity and availability before you buy it.
For this, you have the choice between domain registrars such as: GoDaddy (which I personally use), Web.com or Squarespace.
Or buy one directly by subscribing to your host who can offer it in their package.
Tip: If you don’t have an idea of a name, set yourself a time limit because you risk wasting too much time wanting to find the perfect name (Spoiler: there is not)
3. Choosing your web hosting
The hosting provider is somehow a “host” grouping all the data you store online, there are 3 types: shared (shared with other websites), dedicated (yours) or Cloud (virtual and extensible according to your need).
Personally this is what I use for Buzznessinfo.com. The host is Cloudways, an American hosting service that even though a little more expensive remains affordable in addition to providing live support in case of a glitch thanks to a dedicated chat 24/24.
Having tested them, I find that US services often tend to be more efficient and cheaper than Francophone services at the present time…
It allows users to access your website with ease and above all in a fluid way which is a factor key in your ranking on google.
Even if you can easily create a wordpress site for free, you will have to rent this storage space and there are different options with different tariffs:
You can get started with $10/month and increase the size of your server as you gain traffic.
However, the quality of the support remains a decisive criterion, the dedicated hosting provider will guarantee you the best performance. (You will need it especially if you create your site yourself, this support saved me so many times…)
However, these usually cost too much. However, your small business at startup can turn to an external host that remains a much more economical solution.
Better responsiveness, a team at your disposal and above all a tough reliability will help make your more enjoyable experience and stand out from the competition.
Moreover, as the traffic on your website changes, you will be able to consider a visit to a larger server within your hosting service.
4. Choosing a CMS and a professional theme
You have your domain name and your hosting in your pocket, all you have to do is set up the management of your content. This must be managed by a suitable content management system (CMS).
Even though there are many alternatives, here wordrpress is the reference. WordPress is, by far, the most popular open-source (free) CMS. Used by more than 75 million websites. WordPress installs for free and allows you to build your website with disconcerting ease.
For any customization, there are thousands of plugins (free and paid) that allow to set up what you need without being a computer pro.
Accompanied by the good plugins (extensions), your site will benefit from an optimal autonomy allowing a quick download of data.
Among the basic extensions I recommend initially installing Yoast SEO to offer the best experience to your users and at the same time increase traffic to your website.
Texts, videos, images but also the theme of your platform make up your playing cards. These undeniably bring a real added value to your site and allows you to enjoy a better SEO on the internet. Indeed, search engines are very sensitive to user behavior and thus define the quality of your content.
Some aspects administrative and management techniques may require the intervention of professionals as a web development partner.
The interest of having a good SEO is all the more interesting when search engines will redirect potential leads directly to your site. In addition, a good search engine optimization strategy (SEO) will take care of a qualitative focus on your products and services to your future customers. The keywords, meta integration given will make your page relevant while generating traffic.
5. Create the 3 main pages
In order for your website to be complete, you must have different pages on it.
At startup a homepage, a about page and a contact page linking you to your customers do the trick. You can afterwards Enrich your website with different categories as you add new content.
The contact page should contain the maximum amount of information about your company. To know: your telephone number, your email address, your location, the opening days and hours…
Users also appreciate finding additional information about your team on the “About” page. The role of this is to familiarize the customer with the different components of your business.
The other important element of your website and therefore of your company is the logo.
A true visual identity, it is used to represent your work and your brand everywhere. Also, if you do not already have one, you can call on a professional graphic designer, who you can find on freelance platforms such as “fiverr” and in communication. This same logo will be highlighted on your website, on your business cards and even on your social media illustrations.
If you want to have the best rendering for your website, you should avoid the static homepage format and choose to create multiple pages linked to each other instead.
These will list the different services of your company, what it to offer along with a blog section to keep your customers informed of all updates in your industry. It is therefore important not to lose the main purpose of your site and encourage visitors to action in each page , that is, you will have to be persuasive:
· “For more information, click here”.
· “Discover the positive aspects of our product ”
· “Sign up for our newsletter! ”
· “Buy now! ”
· “Contact us for more information”.
You can create your website for your company yourself because all this is done directly on wordpress.
6. Set up a payment system if the site is a merchant
Integration of an online payment system is certainly not automatic but desirable for companies wishing to jump towards electronic payment.
Also, as merchant sites want to embark on this technology, the fastest and safest method remains the use of e-commerce software or the integration of third-party payment processors such as stripe.
Many web hosts make the bold choice to offer their customers an internal shopping cart or integration with e-commerce programs .
It is up to you to be creative in order to offer your future customers the flexible payment solution best suited to your needs.
7. Publish your site and update it regularly
We are coming to the final stages of creating your website.
At this stage, all the main lines that make up it are already drawn. All you have to do is make a final general check before putting it online and announcing it on your social networks. This step allows you to ensure that it works smoothly on all the main browsers most used by Internet users and especially on mobile. It is a question of:
So make sure, on each of these browsers, that All pages display correctly, the different features match the desired result, the images are displayed, the links are correct, and the format is smooth.
While all of these checks require valuable time, it can avoid future inconveniences raised by some visitors.
Don’t forget to set up google analytics and google search to be able to measure the progress of your website… The guides to carry out its operations are numerous on the web.
The proper functioning of your website requires the integration of an analysis program. This feature will allow you to correctly configure the various aspects of your site from the beginning and solve any configuration problems. Once your website is online, you can continue to monitor the performance of different pages of the latter.
A regular update of your website allows you to stay relevant to Internet users.
So they will appreciate finding new articles to discover in the blog section of your site. Likewise, they will show a certain interest in the events you organize and highlight on your social networks.
ICING ON THE CAKE: The presentation of new products, exceptional offers and company news in general will help increase the number of visits per day.
Monthly verification of your software and add-ons is required . Indeed, it is important that it remains up to date in order to meet the growing demand.
Otherwise, you risk exposing yourself to attempts at computer hacks that will make you lose all credibility with your customers. If you run out of time, this task can be done quite by a competent freelancer who will take care of keeping your website healthy.
To go further, you can even designate an independent website manager for complete management of your website.
8. Promote your website
Once your website has been revised and published, your mission does not stop.
Indeed, it is up to you to make it exist by sharing it on social networks such as Facebook, LinkedIn, Instagram, Twitter or Pinterest. This will undoubtedly help you increase your audience and reach more people.
It will also be a question of keeping your loyal customers informed of any new developments. Regularly update your website and advertise it on your networks social.
To boost your site, mention the links to your social networks.
In general, the best place to include your links is the footer or the auxiliary bar: this is the additional menu in the top right corner mentioning connection or contact links.
you now know, the process of creating a website for your business can have a cost, even minimal. As such, you can claim to gain credibility with your customers As and aspire to broaden your horizons to reach a wider clientele than ever thanks.
Ultimately, you are now ready to exist on the Internet and attract the interest of visitors from all over the world. It is up to you to be precise about your services and your international presence. Fresh and varied content will attract you the desired success.
In case of Questions about any of these steps, feel free to react incomment.