How to set up a Facebook chatbot?

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Surely your business has a Facebook page to provide information to the public. Excellent! Now, would you like to go further and build customer loyalty with a 24/7 online service? For that you need a chatbot on Facebook! Here we’ll tell you what it is and how you can create one step by step .

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What is a Facebook chatbot and what is it for?

In its quest to provide more tools to advertisers, Facebook has recently added a new functionality: the ability to deploy chatbots in Messenger to answer customer frequently asked questions and meet specific needs . But what exactly is a chatbot?

The word chatbot is made up of two parts: “chat”, which means conversation, and “bot”, which refers to robot .

Thus, a Facebook chatbot is an artificial intelligence program, capable of “talking” with people, answering specific questions and providing suggestions automatically . In this way it is possible to configure it to respond to the public, according to the profile and specific needs of each business.

To work, a Facebook chatbot must integrate with the chat messenger app , and operate from there. Let’s know now what benefits your business can have from having your own chatbot.

Advantages of creating a Facebook chatbot for your business

A chatbot allows you to:

  • Provide personalized attention to your customers in real time.
  • Answer your questions at any time of the day.
  • Adding useful functionality to your Fan Page (which is a big reason to follow you on Facebook).
  • customer loyalty Build by answering their inquiries immediately.
  • Set up scheduled responses, according to your different business goals.
  • Provide basic care without having to pay a person to fulfill that role.
  • Engaging undecided customers by providing them with the answer they need at the right time.

To get the most out of a Facebook chatbot, it’s critical that you determine what its main goal will be . For example, it can help you answer frequently asked technical questions about your products or location, or you can set it up to promote an offer or link, among other possibilities.

How does a chatbot work on Facebook?

Now that you know what it’s for, we’ll see how a chatbot works on Facebook. Through the API (interface Facebook Messenger application programming, chatbots can interact with people through texts, videos, images and call to action buttons.

For example, a chatbot can help a user book a shift, purchase a product or place an order online, among other possibilities. To start interacting with your chatbot, people simply need to click the Facebook Messenger button available on your Fan Page.

After clicking the “Message” button (“Message” in the image below), users see the chat window appear with a greeting or presentation with options, from which they can choose to get a response according to their needs and start the dialogue. To do this you need to press the “Get Started” button (“Start”) .

Once they press “Get Started”, a series of keywords guide consumers through different procedures from interaction, all of which saves them time and discards unnecessary options that don’t lead to meeting their needs.

During the dialogue, the chatbot uses keywords or keywords that users type in the chat line and interprets which of them they may be looking for. For example, if you have a shoe sales house and users type the term “Adidas”, you can set up the chatbot so that the answer includes offers with that word.

In short, you can create a chatbot on Facebook whose artificial intelligence includes the predefined keywords and answers you specify . That way, the “bot” can respond with pre-written snippets of text that lead the user to obtain the answers you need.

How to create a chatbot on Facebook Step-by-step guide

Now that you have the theory, let’s learn step by step how you can create a chatbot on Facebook. To begin with, you need to use tools like Botsify, or Chatfuel , through which you can build your own chat robot without having to know anything about programming.

Here’s how to create your own chatbot on Facebook for free with the help of Chatfuel. That way you can generate chat robot based on a menu system predesigned by you. This will allow users to see the clickable options, which will guide them through the menu you created yourself.

Terms you need to know to create your chatbot

Before proceeding, you should review some terms that you will encounter during the creation of your chatbot on Facebook:

  • A block is composed of one or more cards (i.e. messages). Multiple cards can be part of a single block, that is, they can be displayed as a single answer. You can also add a button at the bottom of a card to give users a URL to click, or to open new response blocks with more options.
  • A text card has space for text, buttons and quick answers.
  • A card gallery can include numerous carousel images, each with a title, caption, URL and buttons, or a quick response.
  • A quick answer is an extra card that provides information on how to continue in the instruction sequence, in case the user does not know what to do next.
  • An image card can include an image and a quick response.
  • One card “plugin” includes built-in options such as offering people the ability to subscribe to your blog via RSS, send a post from one of your social networks through tools such as IFTTT and many other options.

First stage

Step 1: The first thing you need to do is create a Chatfuel account. After logging in to Facebook, click the “ ” sign, as shown below:

Step 2: Then you must choose a template (“Template”) to edit, or create a chatbot from scratch (in this guide we choose the second option). Enter a name for the chatbot in the text box and click “Create a Chatbot” to create it.

Step 3: Click “Connect to Facebook” to connect it to your Fan Page.

Step 4: Choose an existing Facebook page (your business), or create a Fan Page on which you want to install the chatbot.

Step 5: Click “Build” in the sidebar menu in Chatfuel to start building your chatbot on Facebook .

Step 6: The default welcome message is a text card, and it’s the first thing people will see after pressing the Messenger button on your Fan Page . You can leave this text card, add another one (e.g. an image card), or opt for other options such as a Plugin or a card gallery.

Step 7: Enter the components corresponding to the card you chose. You can also add buttons to the card for users to click and make a certain option, like visiting a website, opening a new block or calling on the phone.

Step 8: The default answer is the block that is displayed on the main menu button when you start. Chatfuel allows you to modify the message (which will be the first response to be displayed when a user asks something). You can change the text or create a custom block to replace this answer by default.

Step 9: Note that you can add more than one button under this card. So, if your followers are asking the most about your business hours or their location, you can create additional blocks with that information to show users.

To create a new block, click the “ Add Block” button.

Step 10: After clicking, a new screen will appear so you can create new cards and buttons from scratch, to guide users to new options.

Step 11: When you’re happy with your chatbot, click “Test This Chatbot” to save your changes.

Step 12: Click “View on Messenger” to test your chatbot.

Step 13: It is advisable to test the chatbot from tablets, smartphones and other computers. If something doesn’t work as expected, click the Chatfuel help button in the lower right corner to review procedures or contact the company for assistance.

Second stage: guide users to your chatbot

Step 1: Once your chatbot is ready and you’ve tried it out, you need to modify the blue call-to-action button that is available on your Facebook page, just below the Cover. Replace the text with “Send Message” to invite people to start a dialogue with your chatbot.

Step 2: You can also direct your paid Facebook ads to your chatbot by copying the Messenger URL of your Page.

Step 3 (optional): Finally, we advise you to install a Messenger plugin on your website to guide visitors to start a dialogue with your chatbot on Facebook.

That’s it! As you may have noticed, the process is not complicated and the possibilities for growth it provides for your business are endless. Apply it and then tell us!

In conclusion, we can say that implementing a Facebook chatbot for your company is the best way to make the most of your Facebook page and build customer loyalty at the same time. Also, according to the settings you set, you can multiply your sales, answer questions, promote your content and more.

To learn more about how to grow on Facebook, we recommend the following readings from our blog:

  • Facebook and marketing stories: everything you need to know to power your business
  • How to Create an Effective Facebook Page to Promote Your Business and Multiply Your Sales
  • 3 Ways to Make the Most of Your Facebook Cover

So far we’re here for today. Did you like this article — guide? Did you already know about chatbots on Facebook ? Tell us your opinion! And please remember to share this blog post with your contacts. Until next time!


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